Back to Query Letters

A couple of weeks ago I blogged on what we at Intrigue Publishing want to see in a query letter. I have since been reminded that I bypassed some basics. I’ll now try to fill in the spaces.soso

You need to include the genre of your work in the query letter. We want to know who your target audience is, and to be sure you’ve written something in a genre we publish (which of course is stated clearly in our submission guidelines.

We also need to know the word count, so we know your book fits with the expectations of your genre’s readers. Don’t send us a Young Adult novel that’s 50,000 words. It’s too short for the genre. We might consider one that’s 60,000 words, but a mystery or thriller needs to be 80,000 to 100,000. And it’s awkward when the word count isn’t rounded up or down. Take it to the nearest thousand words.

Also, avoid confusing us in the letter. If your novel contains a lot of elements just tells us about the ones that relate to the primary conflict or the book’s dramatic question. Also, tell us if the book is told from multiple points of view. We want to know who’s story it is.

Finally, remember that not even a perfect query letter guarantees acceptance. If a publisher rejects your work, that just means it’s time to submit to someone else.

Panelling - Don't Be Wooden

In a couple of days I'll arrive at Thrillerfest, one of my favorite writers conferences. Because it's in New York, the center of the publishing universe, Thrillerfest attracts a number of agents, editors, and other industry professionals. So when you're sitting on a panel at this one, you're not just talking to fellow authors and eager fans. You're in front of a few people you might seriously want to impress.

At our own Creatures,Crimes & Creativity Con we want to give every writer a chance to shine, so we keep panels down to three or four people. At Thrillerfest it is not uncommon to see six or seven writers on a panel, plus a moderator who may contribute to the conversation. Plus, every panel is likely to have one or two very recognizable names. Or at least names more familiar then yours. SO, how do you make the best of your panel time.

First, it’s important to prepare. Check the title of your panel. I’m on one this year about creating suspense. Decide what the most obvious questions are for the moderator to ask. How do you define suspense? Why is it important? Where in YOUR book did you use suspense?

When you have six or seven questions you’re likely to hear on the panel, compose clear, concise answers to them. Be able to make your point in less than a minute. A minute can seem like a long time when you’re talking and trust me, the audience feels it too. Longer answers will make it look like you’re hogging the stage. The only thing worse is saying nothing. (actually, the WORST thing is to pause for thirty seconds figuring out an answer.)  

So you’re ready for the moderator to call on you. You’ll sound confident because you know your response in advance. But what do you do when you’re not talking? To be an audience pleaser, try to me actively polite. That means listening to, and looking at, whoever is talking. Don’t jump in just because they sparked a thought in your head. And smile! The audience thinks you should be having fun up there.

If you’ve read the work of any of the other panelists it’s cool to mention their title when your turn comes. If they mention your work, accept the compliment graciously. The panel is a team with the shared goal of making the audience happy. Promoting each other is a nice way to reach both goals. And if one of the panelist says something you disagree with, respect his or her view and offer concrete reasons why your view differs. Fans and industry insiders will respect a healthy debate. Just know the difference between a debate and an argument.

And if you’re coming to Thrillerfest, please stop by to see one of my panels on Friday. Trust me, we’ll have a good time!

Reading Query Letters

With my publishing hat on, reading queries is part of the job. Sometimes it can be a joy – when I pick up a gem about a book that screams “read me!” On the other hand, often it’s drudgery of the worst sort. So maybe this is self-serving but if you want to submit to Intrigue Publishing, please consider some of what I’ve learned are the keys to making me say “send the manuscript.”

First and foremost, understand that a query letter is not a synopsis. It is, in fact, a sales pitch. So the focus should not be on telling me what the story is, but instead on telling me why people will want to read that story. Don’t just tell it. Sell it.

Most novelists have figured out that their letter needs a good hook line. That is what pulls me in. But then what? Well, if you’re a thriller or mystery author, show me you understand your audience. Show me a satisfying twist at the end. That will make me want to read your book.

Now for thrillers, mysteries or even Young Adult novels, the strength of the story is tied to what the hero can win or lose. In other words, what is at stake. Make sure you tell me clearly what the stakes are, and if they can’t be big (if we don’t stop him, he’ll start World War III) then make sure it’s personal (If we can’t stop him, he will be pushed into a life as a gang banger forever.)

Now for all fiction genres, but especially for our romance submissions, keep in mind that there is no new story. Since every story you can imagine has been told before, it’s vital that you find a way to show how YOUR version of this story is unique. Tell me about that twist on the familiar story that will surprise me. How is your protagonist different? What about your voice is one-of-a-kind in this genre? And if you can’t find what’s different about your take on this story… don’t query us.

At the same time, let me know how your books is like what’s already out there. For marketing purposes, we need to know about comparable titles. So give me comparisons so I know for sure that you know what’s hot in your genre. If your thriller will appeal to fans of Jeffrey Deaver and John Sandford I know who the audience is. If your romance is Outlander in space or you have a mystery that is Sherlock Holmes meets The Saint, I have good marketing hooks.

I have a few more tips to share, but they’ll have to wait until next week.