News in Publisher’s Weekly seems to indicate that book clubs may be the answer. According to a survey done by Reading Group Choices, more and more reading groups are picking e-books over the dead tree publications. Twenty-five 25% of the book club members surveyed said they are using e-books. In fact 21% of those surveyed said they are reading most or all of their books on e-readers. Nearly 60 percent of those books were read on a Kindle, but the Barnes & Noble Nook held a strong second place at 26%. There was also a certain amount of overlap in platform choice. For example, tablet computers as e-readers were used by nearly 20% of reading group members who read e-books.
I can imagine several advantages of visiting a book club if they are ebook readers. There would be no reason to carry books with you. If you impress a room full of Kindle users they can download your other titles on the spot. And because ebook prices are lower, many people who order one of your titles will get them all.
Also, readers who are comfortable with ebooks may be more open to virtual visits. You could join the reading group via Skype or some other remote computer interface. That would certainly widen your reach, allowing you to meet with readers across the country.
So if you enjoy personal contact with your readers, book clubs may become your targets of choice, especially if you are a romance writer. Most reading groups are largely female, and 60% of all titles purchased in e-book format are romance fiction.