Don’t steal buyers! If someone is already talking to me it is rude to start talking to them about your book. Odds are they don’t want to offend anyone and so they’ll leave with neither book.
Similarly, don’t stand in front of my table or booth. You have a space assigned to you. When people wander into that area, speak to them. Not before, and absolutely not after. So don’t chase people down. If she was interested in your book she wouldn’t have walked away. If you make her angry she’ll think we’re all like that and will be afraid to speak to anyone.
For goodness sake don’t whine. If you don’t think the organizers advertised enough, or if you don’t like the weather, the venue, the patrons or the rules, keep it to yourself. The rest of us are trying to remain cheerful and positive, because that’s what attracts potential book buyers.
Focus on your book - No one wants to hear about your heart transplant, unless perhaps your book is about surviving a heart transplant. Likewise no one cares that you’re a war hero - unless you wrote a war book.
Finally, be willing to share - your ideas, your thoughts, your lemonade and most of all your enthusiasm. Positive mental attitude is contagious and if you help create a cheerful and pleasant atmosphere, we may even recommend your book to the lady who doesn’t like ours.