Saturday, March 28, 2015
While major publishers may push a book at release and expect the bulk of sales in the first couple months, small presses and self-publishers count on the long tail for sales. That means they keep promoting their books for months, even years, with hopes of maintaining steady sales. However, that tail isn’t endless, and at some point small presses and authors start wondering how they can keep those older books alive. Recently I’ve been reading about book bundling as a solution to that problem, and it’s one idea we at Intrigue Publishing are going to want to try, at least with our ebooks.
The most obvious bundling idea is to repackage a series. My first thought is to release the first three Hannibal Jones novels as one ebook. We can make it a great deal for readers to get all 3 at once. It should make it easier for new readers to dive into the series.
I’ve also noticed that this idea sometimes works in reverse. In other words, a writer can break up an older book into several parts. Shorter works seem very popular these days, and this is a way to offer a long story in easy little bits.
For new books I’m also looking at having an older book piggyback on a new release. The older book can be sort of a free bonus for trying the new one. Anything that sounds like a bargain sounds like it’s worth trying to me. Intrigue will release sequels from two of it's authors in the next couple of months. They might be good choices for this idea.
Will this really work? Well, I haven’t tried it yet, but I know the new/old books will need the same kind of promotion and marketing as a brand new release. When we’ve got it together we’ll get it rolling and I’ll report the results right here on my blog so stay tuned.
Meanwhile, if you have already tried some sort of bundling, please let us know how it worked for you, and if you’d try it again.
Sunday, March 15, 2015
Last week I talked about some of the biggest marketing mistakes writers can make, and asked you what I missed. I think many of my readers have learned from the same experiences I have.
The top of our big mistake hit parade was not watching the market. Even if you are on top of marketing tends and plans today, that doesn’t mean you will be tomorrow. The publishing industry is changing all the time. For instance, Amazon’s Kindle Direct Publishing may have been the best bet for your ebooks not long ago, but that program requires exclusive rights. We’ve determined that today it is better to have your e-book on all available platforms and market to the different reader segments (IPad users, Nook owners, etc.) Also, in the last few years the preferred length for books, popular covers, and the popularity of short stories have all shifted. Stay aware of trends in the industry to make sure you’re giving your readers what they most want and expect.
Another big mistake a lot of writers make is not engaging with readers properly. If a reader takes the time to write to you, or Tweet to you or even comment on your Facebook page, you have got to respond. Let’s face it, fewer and fewer newspapers are reviewing books, bloggers get lots more books than they could ever review and other writers often don’t have time to read and comment on your books. Your best word-of-mouth friend is the reader who already likes your stuff. So for goodness sake respond to their tweets, comments and emails. Thank them for their interest. Engage with them.
Also high on my list of errors is waiting until your book is finished to get your web site up. It takes months to get a decent amount of traffic to your site. Plus, people who want more info about your book before release need a place to go. I think your website needs to be up and running at least four months before your book release. That’s when the most important reviewers should be receiving your Advance Reader Copies. Give them a reason to believe you’re a serious author, and a source for additional background if they decide they want it.
Here’s a mistake I’m often guilty of: forgetting to ask for help. I love doing live events and afterward always talk about all the people I got to talk to, and the books I signed. That’s when my marketing director, Sandra Bowman, will ask, “Did you ask for their email addresses so you can add them to your mailing list?” Yikes! Or, “When you signed their book did you ask them to post a review on Amazon after they read it?” Geez. So don’t be like me. Remember to ask for readers’ help.
The last two big mistakes I’ll mention are related. One is looking for the quick cash. It is NOT to your advantage to just throw books up on Amazon hoping one will score you readers. If you think you can spend all your time writing and none of it marketing, well… you’re wrong. It may work for one person out of a thousand, but those are mighty long odds.
Likewise, being in too big a hurry can be the biggest marketing error. I’ve known writers in such a rush to get that ebook posted that they couldn’t wait long enough to get it edited. Or proofread. Or formatted properly. Is this the best way to promote yourself? Feedback I get from readers is exactly the opposite. They say reading one poorly resented story is enough to keep them from ever reading anything from that author. So from my point of view, having your name on a book you can’t be proud of is the worst mistake any author can make.
Monday, March 9, 2015
It seems everybody wants to tell writers what to do to market and promote their books. I think it might be even more important to know what NOT to do. So I thought I’d share my idea of the worst things you could do.
First, you should avoid the two action extremes. At one end of the spectrum, you can’t just sit and wait to see what happens. Don’t lose the crucial first few release days waiting to see what kind of sales you’ll get without marketing.
On the other hand, you shouldn’t feel like you have to do everything either. There are so many social media sites, and some people do blog every day. But you can’t do all that AND read every writing blog AND attend every book event within driving distance. Is Goodreads a good thing? Yes. So is Library Thing. Pick one. Same with the other similar sites. Choose a couple you can really establish a solid presence on. You’ll find that pays off a lot better than trying to be on all of them a little bit or once in a while.
You shouldn’t think your book is all the writing you need to do. You should be producing lots of content for those on-line places where you want to be seen. Blog regularly, and if Facebook or Twitter are part of your plan post frequently. Consider YouTube as social media too and consider posting videos. Keep those posts appearing on Pinterest. Creating lots of content can become time consuming, but I’ve read several articles on the internet sharing easy ways to come up with engaging, and helpful, content. Google some up.
Speaking of big mistakes, don’t ever think your book is so timely, so hot, and so topical that you don’t need to market it. The rules apply to everyone! Hillary Clinton, Rush Limbaugh and Oprah Winfrey all make sure their books get lots of good marketing. Empire is the hottest thing on TV right now, but Taraji Henson is not too big to engage with people on Twitter. Her character on the show, Cookie, is a hustler, and to promote the show Henson is too!
OK, what do YOU think are the worst mistakes writers make in marketing? Share them with the class, and I’ll try to present them here next week.
Monday, March 2, 2015
At Intrigue Publishing we focus on specific genres of fiction. In our short business life we’ve published award-winning crime novels and young adult fiction, but our other two genres are moving more slowly. So right now our minds are on launching our sensual romance line. We are eager for submissions, but what we want to publish is very specific. Yes we want it to be steamy… but how hot is too hot?
Sensual romance is not erotica. We’re looking for hot, not burning. If you read Kensington's Brava line you’re enjoying books that are a bit too explicit for our intended audience. But also, hot is not “warm.” In a sensual romance you can’t leave EVERYTHING to the reader's imagination. We love Nora Roberts and Rebecca York, but we want to publish stories that are a little more explicit.
So how would we define sensuous romance? The novels we want may contain very explicit sensuality, and there is an expanded focus throughout the book on sexual feelings and desires. There will be at least two or three love scenes. The characters often think about their sexual feelings and desires, and making love is graphically depicted. HOWEVER, both the emotions of the hero and heroine and their physical feelings are important during love scenes.
We want our line to compete with, and share readers with, the Harlequin Temptations and Blaze lines. If you want to see exactly the kind of novel we’re most interested in, sample the novels written by J.D. Robb, Leanne Banks, Stephanie Laurens, Gaelen Foley, Karen Marie Moning, Linda Howard, Lisa Kleypas, Susan Andersen and Sherrilyn Kenyon.
Of course, in one way good sensual romance is like pornography – it’s hard to define but we know it when we see it. And we WANT to see it, so send us your novel submission soon. Of course, start by reading our submission guidelines at http://intriguepublishing.com/?page_id=121 so you know it’s what we want in the form we want. Then send us something that will intrigue us and our readers.