At one time a lot of people I knew thought that ebooks would replace paper books completely. While I still see no sign of that ever happening, it is true that ebook have the potential to evolve in ways that our beloved dead tree editions can’t, and can offer new marketing options as well. In so doing they may find new audiences.
For example, a company called Neoglyphic Entertainment has created a platform that lets publishers create enhanced multimedia ebooks. The idea is to enhance the book’s storytelling capacity. Will motion graphics and a musical score improve the reading experience? Could be. At the very least I think a lot of people will want to give it a try.
It’s true that enhanced e-books and apps with sound and video have not been well received by readers in the past, but Neoglyphic has assembled focus groups to help direct their efforts to create new experiences around traditional storytelling. The company plans to offer its multimedia platform as a for-pay service to publishers. As a demonstration they published Sunborn Rising: Beneath the Fall, an illustrated middle grade fantasy series. The series (in Kindle but also hardcover and trade paperback) follows an elf-like civilization facing environmental doom.
In other news, Indie authors who use Smashwords to distribute their ebooks may want to check their new service – Smashwords Alerts. This service automatically lets readers know about new releases from their favorite authors. To track an author, readers just go to the author profile page at Smashwords and click the button labeled, "Subscribe to Author Alerts." When the author releases a new book, readers will receive an alert. If a book is on preorder, readers will receive the alert the day the book goes on sale. And Smashwords says they maintain a strict email privacy policy, so readers’ email addresses remains private and are never shared with anyone.
To get the most out of the new feature, writers would encourage their readers to subscribe to alerts so they never miss another new release. Authors can track the number of subscribers and "favorites" in real time from the Smashwords Dashboard.
Ebooks may or may not be the future of reading, but they do offer more options in presentation and marketing than any other publishing choice.