Friday, September 3, 2010

Who has the Rights?

By now I’m sure you’ve heard about Andrew Wylie, the literary agent who decided to start his own publishing company to produce e-book editions on Amazon.com. He started with 20 books which were published before e-books were even thought of. Despite that fact, Random House thought IT had the electronic rights to. This prompted Random House to declare it would no long do business with Wylie’s agency. This was potentially bad news for Wylie’s 700-plus clients, among whom are the estates of such literary giants as Norman Mailer, Vladimir Nabokov, Philip Roth, Ralph and John Updike.

The real question is obvious: who owns the rights to publish the e-book versions of books that were bought by publishers before e-books existed? Wylie was saying that those rights have not been sold and so belong to the author. And if a publisher holds those rights, what kind of royalty should authors get? These days 25% is common for e-books, although if you do it yourself on Amazon you can get 70%.

I can see how this can impact the survival of publishing companies. A lot of money is made from backlist books like Portnoy’s Complaint, The Invisible Man and the Rabbit books, and those books cost the publisher almost nothing to publish now. A couple of classics can make up for a new title that flops.

But as an author, I can’t accept a publisher making green off rights it didn’t pay for. And sometimes I think big publishers miss the point. They are no longer the only game in town. They don’t get to make all the rules as they did a couple of decades ago when the only way to get your book in front of buyers was to either invest tens of thousands of dollars to self publish or to accept whatever deal a publisher offered.

Regardless of how you feel about e-book rights, the unavoidable truth is that if publishers want to stay in business they have to attract good writers and if they hope to do that they will have to make a radical change. They will have to actually be NICE to authors and treat them with a little respect. They may even have to (gasp!) deal with them fairly.

Friday, August 27, 2010

The Big Kindle Price Experiment


The most successful author I know of in the world of ebooks is J.A. Konrath. Joe and I go way back, to the first Love is Murder conference I attended, and he blurbed my first novel in print. His blog, A Newbie’s Guide to Publishing is a bottomless font of valuable information. And Joe is paying his bills with ebooks, mostly for the Kindle. So, yeah, I pay attention to what Joe says when it comes to selling novels.

Konrath has created an interesting model for ebooks sales: publish several titles, sell them cheap, and promote them like crazy online. Sounds like something someone like me should try.

So I did.

My five mystery novels and two thrillers were already available for the Kindle, but prices varied. The Intrigue Publishing titles sold for $6.99, while the Echelon Press book (Blood and Bone) was priced at $2.99. Each was moving at the rate of 2 or 3 each month, so price didn’t seem to matter. But I had not explored the third leg of Konrath’s plan, so I figured I would give it a shot.

Two mystery-writing pals of mine, Debbie Mack and Rob Walker, had had success chatting with readers on forums. Since both were on the Kindle Korner Yahoo group that seemed like a good place to start. But if you’re going to be there you need to have something to talk about. They don’t allow you to just pop up and start talking about your books. I needed a news hook.

Well, that seemed obvious. I dropped the price of my first novel (The Troubleshooter) to $2.99 to match Blood and Bone. And since the moderators wouldn’t let me start the conversation about the change, I asked a friend to mention it in a post. That got people asking questions, which it was then okay for me to answer. Here was an unexpected happy result of this sly marketing approach – I got to have serious, honest conversation with readers about my books and others. I gained priceless insights, received valuable feedback and became part of a community of people who love books! It was already worth the effort.

But, did it result in my book becoming a bestseller? Maybe not yet. But when I checked the stats yesterday I was stunned to see The Troubleshooter ranked #6901 of all Kindle books. With 690,419 titles available for the Kindle, that put my novel in the top ONE PERCENT of Kindle titles. If that wasn’t enough of an ego boost, Amazon breaks titles down by genre. In the hard-boiled mystery category The Troubleshooter was #88. I don’t know how many hard boiled mysteries there are on the Kindle, so I choose to believe there are tens of thousands. (If you happen to know there are only 90, please keep that knowledge to yourself.)

So one Kindle copy of the Troubleshooter sold last month, and 40 sold in the last week. I guess I have to declare the experiment a success. How long will it last? Who knows? But you can bet I’ll try the same approach with another book next month!

Have YOU had a moving Kindle experience? As a writer or a reader?

Friday, August 13, 2010

A Real Blockhead


Richard Gazala is NOT a blockhead. He IS a pal and the author of an excellent thriller entitled Blood of the Moon. When we talked about his writing a guest blog for me about the experience of being a writer he said he'd like to give a somewhat different view of that author nemesis, writer's block. The impressive bit of creative writing below is the result.


Call me Blockhead.

It’s not my real name. I don’t have a real name. I get called plenty of other names, always by frustrated writers thinking I’m the enemy I’m not. Just about all those other names are unprintable in a family-friendly blog like this one, though. So we’ll keep it clean, and go with Blockhead.

You can’t understand me, unless you understand writers. I understand writers. I spend a lot of time tormenting them. I torment them, because I respect them. Sure, I delight in agonizing writers, but I know without them I wouldn’t exist. And without me, they wouldn’t write as well they can. We need each other. Of course it’s twisted and codependent. However, unlike other spheres of human endeavor, in the arts twisted and codependent often produce stellar results.

I understand writers, but they usually misunderstand me. There’s no number high enough to count the times I’ve been damned as an unfeeling and unyielding monster, content to sup on the misery of a writer stuck for a word or a plot twist or even an entire storyline. Unfairly cursed, I hasten to add. I do what I do out of love for literature, and the literate. All the bedeviling I do is with clearest conscience and purest heart.

Look, to me, writers are superheroes. They willingly confront a barren page and out of nothing more than their inherent creative powers concoct memorable characters and compelling stories in places familiar or strange to amuse, inform or shock us.

Think about it. Leaping over skyscrapers and running faster than a speeding bullet are astounding feats, no doubt. So is dressing like a giant bat and ridding our streets of psychopaths. Yet even those superpowers are unimpressive next to the indefinable creative brawn necessary to wrench Superman and Batman from sheer nothingness and propel them to global sociocultural immortality.

Still, what is Superman without Lex Luthor? What is Batman without the Joker? Inarguably detestable as Luthor and the Joker are, they are the indispensable nemeses that make Superman and Batman worth embracing. Without their supervillainous banes, these superheroes would have no reason to be either super, or heroic.

Enter Blockhead. My writers are superheroes. I am their supervillain. They struggle mightily to create. I use my power of writer’s block to stop them at every turn. True, I can be a tad sadistic from time to time, and I can’t recall ever being accused of understaying my welcome. To write their best my writers have to battle me knowing I never fight fair. When they persevere and overcome every obstacle I hurl at them, their writing is sharp, clear and far more worthy of reading than had I failed to make them suffer and sweat. I’m not their enemy. I’m their ally. I just don’t dress the part too well, and my P.R. team does an abysmal job trumpeting my invaluable contributions to authorial achievement.

Call me Blockhead. Or call me those other words unfound in respectable dictionaries. Sticks and stones. The only way a writer can hurt me, is to let me win.


You can see more of Richard Gazala’s creativity at www.richardgazala.com

Tuesday, August 3, 2010

Why I Blog

Author Ann Simon has recently become a regular blogger so I thought it would be nice to have her tell us how she feels about that. In the process I think she offers an interesting perspective on what makes a writer write anything.


Some time ago, I went to see my Perfect Grandchildren. I slept on the spare bed wedged next to my 18-month-old grandson’s crib. I was awakened in the middle of the night by Alan sitting straight up, singing to himself. I opened my eyes, and he grinned at me. I thought, “Oh, boy. Now he’s going to want to get up and play.” I shut my eyes quickly, but I needn’t have worried. He continued to babble happily and then, being almost two, practiced saying no in various pitches and inflections. Satisfied with his own performance, he lay down and returned to sleep.

The exact impulse that stoked Alan’s middle-of-the-night performance impels me to write. If there’s an audience, fantastic; if not, I still find myself up in the middle of the night putting on the show. In fact, the only way to get the stuff out of an endless loop in my head is to write it down.

The middle of the night show is just a metaphor (you knew it was, didn’t you?). There’s plenty of middle of the night rumination, but the show is often my Blog. I’ve been a technical writer and teacher for most of my professional life, and the “show” for my writing has been published as articles and poems. I’ve tried to get my book published, but its cross-genre world (modern-day thriller with Shamanic spirit animals racing around all over the place) seems too risky for agents and publishers despite their compliments on my writing.

I had a Blog a few years ago when we lived in Moscow (yes, Russia, although Idaho would have been pretty foreign to me, too). It was a great way to convey my experiences and observations to friends and relatives. Its purpose faded on our repatriation.

About couple of weeks ago, though, I was trying to drift off to sleep when I felt the old writer’s curse return: sentences, topics, phrases were racing through my mind, demanding to become real. I resisted the urge for at least three days – for me that’s the epitome of patience -- but I couldn’t quell it entirely. During those three days, I kept a list.

By the fourth day, I couldn’t contain myself. I chose my venue by the highly scientific method of asking a friend which site she thought was good. I set up the background, lay-out, etc., and narrowed my focus (retirement, aging and membership in the sandwich generation). I wrote in my first entry, a sort of general hello. Now I sign on, babble on my chosen topic until I’m satisfied and then hit “publish.”

“Publish”: is there a more satisfying word in the English language? Please, visit me at http://www.annsannotations.blogspot.com/, and maybe Austin will write something for me there, too.

That last bit I can guarantee. Keep an eye on Ann's blog...

Friday, July 23, 2010

The League of Phantom Authors

Would it surprise you to learn that half the best selling authors in the country aren’t writers? It seems absurd, but I recently read that as many as 50 percent of all New York Times bestsellers are ghostwritten. I’ve also heard that there is great demand for ghostwriters for other types of books and in businesses of all sizes.

This legion of behind-the-scenes writers has been scattered and isolated until now. But an enterprising author has now launched a new trade association designed to help professional writers and authors interested in finding and landing more ghostwriting work. Bestselling author and experienced ghostwriter Marcia Layton Turner (www.marcialaytonturner.com) has founded the Association of Ghostwriters (www.associationofghostwriters.org) to help us all tap into the growing demand for ghostwriting services.

Why are talented ghostwriters in such demand? For one thing, professional speakers, consultants, business executives and coaches want the credibility that comes from having a book published. They know a book will give their business a boost, but either don’t have the time or the skills to write one.

In addition, business people have learned that sharing their knowledge online through blogs and articles helps highlight their expertise and they need help from professional writers. The growth in self-publishing also presents opportunities for subject matter experts to reach a wider audience, if they can present their expertise in a well-written book.

And don’t overlook fiction possibilities. Do you really think James Patterson can write half a dozen novels a year in 7 or 8 different genres? Not by himself he can’t. He employs five full-time collaborators that he pays out of his own pocket. He provides the elaborate outlines and story editing but they provide the actual text. I sure wouldn’t mind being on that team, even if I only got to write the manga version of the next Maximum Ride book.

The Association of Ghostwriters helps members tap into this expanding market for their services. Members get access to monthly teleseminars on marketing, project management, outsourcing, time management and other relevant subjects. There’s also a newsletter, a private forum and most valuable, job postings for ghostwriters. So if you’re more concerned with getting paid for writing than seeing your name in big letters on the cover, this might be the group for you.

Monday, July 12, 2010

A Writing Guide Only an Idiot would Pass Up

It has happened to all of us. You’ve read hundreds of thrillers and finally you decide you could write one as good as that last one. You’re ready to try your hand at creating a bestseller, but you don’t know where to start. The answer may be to pick up a copy of the newly-published second edition of The Complete Idiot's Guide to Writing a Novel by Tom Monteleone.

This book is perfect for the first time novelist because it covers all the basic elements of the novel, plus the various tactics and processes to make it happen. And when it comes to writing what sells, Monteleone knows what he’s talking about. He’s published more than 100 short stories and 25 novels, including The Blood of the Lamb which was both a bestseller and a New York Times Notable Book of the Year.

“Regardless of how many novels writers produce, the real barometer is whether people like reading them,” Monteleone says. “As far as that goes, I’ve had my share of rave reviews and dedicated fans over the years so, yeah, I’d say I’ve been doing the job well enough to qualify to write an Idiot’s Guide.”

Clearly one of the acquisition editors for the Complete Idiot’s Guide series agreed, because he asked Monteleone’s agent to put him on the case. And the first edition was a hit, remaining one of the ten most popular Idiot’s Guides for the last five years. Despite that success, Monteleone felt the need to freshen the book for a second edition.

“I had to go through the entire book and do a lot of updating—economically and culturally, and even technologically,” he says. “That part of the job makes you realize how fast things can change. I added a section to examine the new arena of e-publishing. And I included more interviews with some of today’s best-selling writers - Dean Koontz, Lee Child, Heather Graham, and a few others.”

The book also includes tons of advice on agents and editors, illustrated by clever stories and anecdotes with an informal approach that seems perfect for beginners.

“I wrote the book in a very informal, conversational style so it would be accessible and easy to read,” Monteleone says. “I wanted it to sound like the reader was sitting with me on the steps of the front porch just talking writing. And I get letters and email every week from people who’ve bought the book—from high school kids to doctors and lawyers to retirees - who claim to have gotten tons of great advice, info, and encouragement from my Guide.”

But Monteleone is quick to add that this book’s value is not restricted to rank beginners.

“I honestly feel that writers who have never written anything longer than a vignette to those who’ve pounded out several novel-length manuscripts are all going to get something out of my book, because I cover a lot more than just the essential mechanics. Lots of people who want to write have little understanding of how the publishing industry works, or things like time-management, subsidiary rights, trade shows and literary agents.”

This book is filled with the wisdom of those who have been there and done that, like Thriller Master David Morrell who said he believed he could teach you how to write clean, grammatical, stylish sentences, but he could never teach you WHAT to write well—that has to come from that dark well of imagination and need.

However, Monteleone says that the single most important thing anyone should derive from his book is that writing a novel has to be fun.

“The need to write may come from any number of magical psychological sources,” he says, “fired by engines of fear or love or even a simple sense of wonder about the world. But I honestly believe you can’t really be a successful writer if you do it out of obligation. If you approach it like that, it becomes a job, rather than a joy. And your lack of enjoyment will show up in your prose.”

While interviewing Monteleone about The Complete Idiot's Guide to Writing a Novel I couldn’t resist asking (with tongue in cheek) if his guide to writing a novel was actually written for the complete idiot. He replied that in fact the opposite was true.

“Even though I’ve written my book in a most easy-going style, I think it’s for people who have intelligence, wit, and imagination. Even the clumsiest of novels were written by people with an earnest belief in their abilities, a determination that remained undaunted, and one more thing: a mind fueled by curiosity and the need to create the same in others.

Nothing idiotic about that.”

Monday, July 5, 2010

Stretching Exercise

Elizabeth Flaherty is a rarity in my experience. When I critique manuscripts I often end up teaching new writers the very basics of pace, structure, voice, and dialog. When I read Elizabeth's writing sample at the Bay to Ocean writers' conference I had to dig a bit to find things to correct. Her prose was strong, fresh and stylish. I did make some recommendations and she took them well. Recently she wrote to me about her active response to one of my suggestions, and agreed to let me share it. Writers who are stuck on one form take note!


I met Austin this past February at a writers’ conference and he made a strange suggestion. Or at least it seemed strange to me at the time. He asked me if I’d written any short stories. My memory may be wrong about this, but I’m pretty sure I laughed at him. I write thrillers and mysteries, typically with a psychologically damaged protagonist. How, I wondered, was I supposed to wedge that into 15 pages?

But, there I was, talking to another writer in a similar genre and he was suggesting I do just that. I was skeptical, but I’m also pretty competitive. He’d laid the gauntlet – told me I’d be a better writer for it – I had no intention of backing down.

The result was surprising.

For me, the process of writing a short story wasn’t really any different than my usual process. I’m not an outliner; so when I first start writing, this is all I typically know: Who is the main character or characters? What’s their internal conflict? What’s the twist we’re heading toward? Where’s the end of the story? To be clear, I don’t always know what the end of the story will be, just what issue needs to be resolved.

In this case, after a couple weeks of kicking ideas around in my head, I’d come up with this: Our hero would be a female detective; she was an alcoholic; her partner had just died. As for the twist, I knew that I wanted to introduce a man on the first page, who was a shadowy figure and I knew that his identity would be a primary “mystery” for the reader. And I knew the end would have to be the revelation of what happened to Stella’s partner.

Armed with my basics, I booted up the laptop and settled in. My personal rule is two pages a night; don’t think; just write. I began - Detective Stella Ortiz sat alone in her car, a cold cup of coffee untouched by her side.

Within two weeks, I had a story. It needed work, of course, a good amount of it, but it had a beginning, a middle and an end. On top of all that – and this was the big part – I’d managed to cram it all into less than 15 pages.

The lesson I learned in all this was unexpectedly simple. Writing a short story isn’t any different than writing a “long” story. Every writer has a different process, a different way to organize and prepare to write their book. My thought, for what it’s worth, hold your process steady and just write. The only change, simplify the story. Typically, when I write I’m looking for new conflicts to beef up that original list. With the short story the challenge was to make sure there were no new conflicts, to just focus on the original list, resolve, write to the end. Actually, it’s not all that different than the mindset I have when I’m hitting those last couple chapters and pushing to the finish line in a full length novel.

Oh, and I should mention, Austin was right. It was a good exercise - kind of like yoga. In some ways it’s nothing more than simple stretching, but when you’re done you realize you just got a really awesome workout.