I find all of this variety healthy and stimulating to me as a novelist. But it does lead to a traffic jam of new mysteries coming out every month and competing for the reader’s attention.
How to make your mystery stand out so readers will find it? That’s the problem not only for newbie authors but for us who’ve been in this writing game a looooong time.
That’s why the joint author blogs suddenly popped onto the scene. I first paid serious attention to the joint blogs in 2005 when my first Berkley Prime Crime Kelly Flynn Mystery, KNIT ONE, KILL TWO, was released. Hitting four national bestseller lists the first week definitely helped the series get noticed, but every author knows that CONTINUED sales are the key to success. Especially long term success, and that’s what I was working for.
So. . .in the spring of 2006, at a Malice Domestic mystery conference in the Washington , DC area, two other pubbed mystery authors and I first started Cozy Chicks and decided to use the webname: www.cozychicksblog.com. Michelle Scott (Berkley Prime Crime Wine Lovers Mysteries), Karen MacInerney (Midnight Ink Grey Whale Inn Mysteries), and I agreed we needed to ask four other published mystery authors to join us so we’d each be contributing one day a week. We figured we’d keep the blog fresh that way and hopefully attract readers---not only to the blog but to our books as well.
And, boy. . .has it worked. The Cozy Chicks Blog has grown steadily in daily readership since then despite the inevitable changes in members that happen in group efforts. The blog has enabled us to have another great promotional outlet for our individual releases in addition to our own websites. AND. . .we help each other out with promotion by passing out each other’s bookmarks & promo items at our own individual book signings and appearances. That increases our individual promotional reach seven-fold. Each of us lives in separate areas of the country, and we each attend a lot of regional conferences the rest of us cannot. Those travel dollars only stretch so far, so these “Multiplier Effect” activities are invaluable.
This past January, we decided to broaden our scope even more and joined another mystery author joint group that had recently formed---Cozy Promo. There are 25 mystery authors in this email loop and again---we all help each other with promotion by handing out bookmarks, etc at our own events. That Multiplier Effect got a heckuva lot more powerful with 25 authors working it.
Plus, having all those eyes and ears out there on the Web means there’re more people finding interesting articles or book news that would be of interest to the entire group.
And this June, the Cozy Promo group started a new blog all its own, with a twist---www.killercharacters.com. Killer Characters is where our characters do the posting---as themselves---not us. In fact, our characters are known to chase their authors off some of the postings. If you’ve ever wondered if we authors suffer from split personality disorders---well, you get to see it front and center on Killer Characters. Kelly Flynn first posted on June 8th, so if you’re curious about Kelly, who she is and why she’s poking into murders in the beautiful Rocky Mountains of Colorado, check out Killer Characters.
Those promotional efforts not only help us bring existing characters to the readers’ attention, but they’re also invaluable when we’re introducing a new series with new characters, as I am.
I’ve sold a second mystery series which will be published in August or September 2012. The Molly Malone Mysteries take place in my old hometown, Washington , DC . There are good guys, bad guys, and politicians all mixed in with mystery and some intrigue. It’s not cozy, but I’m hoping readers will give Molly Malone a try anyway. And I’m definitely planning to use Cozy Chicks and Cozy Promo to help me get the word out in 2012 that “there’s a new girl in town.”
The eighth novel in Maggie's Knitting Mystery series, SKEIN OF THE CRIME, was Barnes & Noble #5 Bestselling Hardcover Mystery after its release in June and is still on their Bestseller list. Learn more about Maggie Sefton's work and the rest of the Cozy Chicks at http://www.maggiesefton.com
http://www.cozychicksblog.com
http://www.killercharacters.com





