All's Fair...

I spent last Saturday enjoying the sunshine and warm breeze while signing books at the Middletown Arts & Crafts Festival. I was no star attraction by any means, just one of the dozens of vendors there at Middletown Community Park. I was also wondering how many other authors enjoy this kind of activity.

As time passes there are fewer and fewer bookstores in which I can do signings. Social media is nice, in fact essential, but I crave the personal interaction with readers.

Also, I've never had much success at book fairs, where I'm one of dozens of writers talking about their books. Most attendees can only buy one or two books and in a room full of authors that slants the odds against me.  Plus, many people are overcome by the variety of options, or feel they're being unfair if they buy from one and not others.  Paralyzed by indecision or guilt they may decide not to buy any books.  And how memorable can I be to readers who talk to a dozen authors that same day?

At local festivals and craft fairs I stand out better because I'm usually the only author in the place.  Yes, I have to set up a tent and table, but then I'm in a relaxed atmosphere. The folks I see neither feel pressured or guilty when they stop to chat with me.  I usually do as well at these events as I would at a book signing in a book store, and I just might spot a perfect gift for someone's birthday or Christmas. 

The Middletown Festival was a good time, and profitable.  The low point? Well, the live entertainment left something to be desired.  The high point? The fellow who sought me out because he heard I would be there.  He had bought his dad one of my books for Christmas. Dad loved it so much he needed to get more of my work for future gifts.  Of course, I was happy to oblige.

Is it worth the time and energy to sign ten or twelve books in an afternoon?  To me, it's worth it to reconnect with even one fan, and maybe make a couple new fans.  I think every indie author or small press writer should give it a try!